BASF contacted The 3 Painters...
They wanted to deliver various concepts in a visual presentation that was powerful, insightful and "hip".
Create, in just minutes, an artpiece that conveys a complex mix of concepts people will immediately understand AND is entertaining AND motivating to watch.
A board of executives has to agree and okay each step of the design phase.
In addition 2 full portraits of specific American Icons also had to be created.
Everything is to be completed in under 10 minutes.
2 different groups requiring 2 full performances.
After the event the art had to travel as an "exhibit" to all the branches of the company.
Venue inside a hockey arena including a trade show in its layout.
The 3 Painters developed a plan...
Consult consult consult. When a complex plan needs many executives to approve there has to be enough "proofs" so that everyone is on the same page.
Place 3 10' wide easels evenly spaced across the stage.
Devote 2 painters to the mural centered.
Use the flanking easels for the Icons which the third painter will have to complete on their own, bouncing back and forth between them.
2 singers performing songs relevant to the message.
Result: A successful presentation directly in line with the company's core values.
"The 3 Painters were a hit at our "See Things 2020" event, and we are thankful to you and the entire staff for your professionalism, patience and flexibility in making the event a success.
It was just the sort of thing we needed to spice up our event and get our people pumped up about our own internal culture change. We even were able to successfully work into the messages of our executives how what you all do is a good example of the very types of behaviors we want our employees to adopt--entrepreneurialism, innovation, teamwork, and customer/market focus."
Christopher Holodak for BASF
Branding Event in New Jersey
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